BY Madison N Nunes
on Mar 19, 2015
While reading the March/April issue of “Lego Club” little girls everywhere will finally be able to answer one of life’s most pressing questions: What haircut looks best with my face shape? It’s obvious that Lego was simply trying to HELP their five-to-twelve-year-old audience solve a baffling beauty conundrum. Because WHY ELSE would Lego need to create Lego ladies—who, by the way, are not shaped like blocks, but instead like slender teens (who happen to have mad mascara applying skills).
Also file under: Barf. Read More
BY Hannah Baxter
on Mar 18, 2015
Last week, we here at BUST were so excited to discover that visionary journalist Maia Weinstock had created a set of Legos featuring the four past and present women of the Supreme Court. O’Connor, Ginsberg, Sotomayor and Kagan, the whole gang, their bench and the SCOTUS library were ready and submitted to Lego Ideas- the platform that allows people to submit designs for potential products with the company. Read More
on Jul 02, 2014
When you think of the stereotypical computer technician what usually comes to mind? If you’re like me, you’re probably imagining some sort of nerdy Bill Gates look alike with wire-rimmed-glasses and a meager waistline. In today’s world, people rarely seem to associate women with these types of jobs. In fact, if you take the time to do a Google Images search for “computer technician” you won’t find a single picture of a female. Read More
BY Emily Robinson
on Jun 10, 2014
Are you still secretly five years old? Do you enjoy buying a cool toy every once in awhile? Are you frustrated at the lack of equal gendered-representation in the pink vs. blue toy world? If so, meet Dr. Ellen Kooijman and the people behind the #WeWantLeia campaign. Thanks to them, we have a few more fun, gender equal toys for kids and kids-at-heart.
Kooijman, a geochemist from Stockholm, has always loved the LEGO brand, but didn’t quite love the lack of stereotype-free female minifigures. Read More
BY Andrea Stopa
on Feb 11, 2014
This 1981 LEGO ad featuring this adorable red head and a very feminist and very true message about children, creativity, and leaving the whole gender stereotype thing at the door, has recently blown up a lot of news feeds:
LEGO was selling "Universal Building Sets," and saying specifically with this image that being a builder, creator, or inventor, is never gendered.
Unfortunately, the reason this ad has resurfaced with a vengeance is because LEGO doesn't seem to believe that so much anymore. Read More
Don’t you just hate it when all the boys get to swim with the sharks and the girls get left behind standing stiffly on the shore? Let me explain: while LEGO manufactures male figures all dressed and ready to go on riveting and imaginative adventures, the females are often stuck twiddling their non-opposable thumbs.
But thanks to vocal adult and child collectors, that’s beginning to change; after all, the company recently released a badass female scientist. Read More
LEGO has produced many scientist figurines in the past, but alas, they are most often stereotypical stock figures: they have unkept hair, broken glasses, and look completely crazed. They are also mostly male, and while there have been lady LEGO scientists, they seem to be scientists in name only, never wearing a snazzy professional outfit or having a special area of expertise.
On this historic day, the toy company has finally given the kids (and adults!) what they want: a super smart female scientist. Read More
BY Laurel Walsh
on Jul 03, 2013
A versatile cutie that’ll be just at home on pavement as it is off-road; you’ll keep it forever. Surly Straggler 2014, $1,775
Throw a can of something delicious into the cupholder of this glam, bargain-priced cruiser. Read More
BY Hallie Marks
on Jun 14, 2013
Who IS that girl?
We know all about how kids’ toys are divided by gender in really icky ways. Why can’t a boy use an Easy Bake Oven? Why aren’t girls playing with those trucks in the commercials? And the issue goes far beyond surface advertising – “boy products” often encourage building, activity, and adventure, while “girl products” usually emphasize appearance and foster skills like nurturing and cooking. These are all great qualities, but dividing them by gender is bad news for any kid. Read More
BY Intern Kerishma
on Apr 20, 2012
I’m sure you all remember the controversy surrounding manufacturer LEGO’s incredibly sexist line of toys called “Friends,” heavily simplified from their normal toys and marketed specifically to little girls. I’m sure you also remember the completely legitimate outrage over these toys (John Darnielle won my heart with his call to arms to “leaflet and raise hell”) and the attempt of SPARK activists Bailey Shoemaker Richards and Stephanie Cole to petition LEGO to “stop selling out girls. Read More