I heard that this collaboration was not happening through some random internet source that no one backed up a while back and I assumed was just a rumor, but now it is a rumor no more. Tavi Gevinson of Style Rookie and Jane Pratt of XoJane.com once talked of creating a Sassy-like website and magazine for teens headed by Miss Gevinson. When XoJane.com launched, readers were confused that Tavi was nearly no where to be found, but hype was still building for some kind of collaboration. Read More
I’ve recently come across two online sources that take issue with what is basically the infantization of women and women’s media. There’s The Daily Beast’s “OMG! Women's Sites Need to Grow Up” by Tricia Romano and there’s a blog post by Julie Klausner.
Both Jane Pratt’s highly anticipated site, xoJane.com, and Zooey Deschanel’s new collaborative site, HelloGiggles, are aimed at young women ages 16-35. Read More
BY Mary S
on Nov 15, 2010
Thirteen-year-old fashion blogger Tavi Gevinson and founder of Sassy magazine (and former JANE editor-in-chief) Jane Pratt have announced their collaboration on a brand new Sassy-esque teen magazine. Tavi, known for her outspoken feminist views, wacky-teen-by-way-of-Comme-Des-Garcons outfits, worldly writing style, and infamous wearing of an oversized hair bow hat in the front row of some fashion show, has never been your typical precocious tween role model, from her swift denouncement of Terry Richardson to her obviously formidable PR skills. Read More