Tag » FitFlop

No More Exercise?!

BY Intern nicole! in General

It seems that every subway car I enter, every typical women's magazine I browse through, every article about shoes I glance at, a leggy ad (or mention) for the new shoe wonder, FitFlop, is staring back at me in all its glossy glory. The ad itself is intriguing...a shoe with a gym built right in? Whaaaaaa? According to the FitFlop website, these little gems have been biomechanically engineered to: increase leg, calf and gluteal muscle activity, improve your posture, mimic the gait of barefoot walking but with more muscle load, and improve muscle tone. Read More