BY Kari Belsheim
on Dec 19, 2012
We wrote about the European Commission’s epic fail of a video campaign to promote women in science back in June. Their video’s slogan, “Science: it’s a girl thing!” was accompanied by just enough makeup, nail polish, and cliché girly images to trigger your gag reflex. If you’re brave enough, you can watch it below.
After the disastrous (and completely warranted) response of every logical being on the planet, they ... Read More
BY Intern Lauren
on Jun 25, 2012
It’s no secret that science isn’t exactly a female-dominated field, and the European Commission has taken notice. Although it was a well-intentioned effort, the commission launched their dud of a campaign just this week to urge women that they’ll, like, totally love science.
With its not-even-slightly-catchy slogan, “Science: It’s a Girl Thing!”, the campaign inadvertently made a mockery of female intelligence with its sweeping ... Read More