In some cultures, religious talismans and sacred objects are kept out of the hands of women for fear that females will rob them of their power, a power coded as “masculine.” And according to Harvard Business School’s Jill J. Avery, ours is one of these cultures... when it comes to our worshipful treatment of the products we consume.
While it might be relatively easy for women to appropriate products labeled as manly, like deodorant or razors designed primarily for men, men are harshly scrutinized for using products targeted at women. Read More
BY Amy Bucknam
on Oct 26, 2012
If you haven’t already heard, Bic now has a line of pens “For Her,” and the only thing that sets them apart from all their other pens is that they are pink and purple. Yet, they are twice the price of normal pens.
Even better though, Bic actually had the gall to ask awesome feminist Ellen DeGeneres to be their spokesperson for these lady pens, and asked her to be in a commercial, which Ellen said on her show “outraged” her, then went on to satirized the product and the company’s decision to make them. Read More