Tag » Ad Campaign
As we inch closer to February 14th, the sappy Valentine’s ads stack up by the dozen, with leading companies like Hallmark being the main culprits. Was this year any different? No—but we did get a sweet surprise this time. Hallmark’s newest ad campaign, “Put Your Heart To Paper”, includes a real-life biracial lesbian couple with a real-life message:   This wonderful ad is just one of many displays of inclusiveness aimed toward gay ... Read More
There are so many different kinds of moms, and so many different ways they raise their kids. Bottle versus breastfeeding, natural birth versus drug-assisted, part-time versus stay-at-home – these are just a handful of the ways moms do it in the baby-raising world. It’s easy to get militant about one camp, pitting yourself against a friend, coworker, relative, or stranger who might do it differently – and it’s equally as easy to distance ... Read More
In Lima, Peru, 7 out of 10 women are catcalled by men every day—but a new public service campaign is showing guys just how foolish they are for harassing women by way of the women who taught them the most: their mothers. The PSA, called “Silbale A Tu Madre” (Whistle At Your Mother), began when Everlast, the organization producing the campaign, spoke to the mothers of two men guilty of sexual harassment. These moms agreed to get dolled up in a ... Read More
When U.K. agency Sport England found that many women are not participating in fitness activities due to fear of judgment and stigma about their bodies, they decided to do something about it: January 12th saw the launch of brilliant campaign #ThisGirlCan, which encourages  women of all shapes and body types to go out there and get their sweat on. Research by the Sport England showed that women between the ages of 14 and 40 are less active than their male ... Read More
Though former fashion-week front row-er Tavi Gevinson doesn't focus much on fashion these days, she's certainly looking most rad in Cole Haan's holiday ad campaign.  The campaign, whose theme is "Talented & Gifted," also features Broadway actors, entrepreneurs, and a 7th grade heavy-metal band (They're called "Unlock the Truth"--I am totally listening to them right now).   Tavi also has a hand-picked gift selection, which you can view here. You know, ... Read More
The Parisian skincare line, Ella Baché, is receiving some Australian backlash for their latest advertisement. The advertisement that’s getting lots of buzz is of a few female nude models that have serious expressions on their faces. The picture is accompanied with the phrase, “Skin Solutions As Individual As You Are”. Apparently, the Australian advertising self-regulator agency, Outdoor Media Association, thought that the lack of smiles ... Read More
In India, women are revered in religion and mythological lore. In real life? 68% of Indian women are victims of domestic violence, as reported by Save Our Sisters, an organization that works to prevent young women from becoming trapped in the world of human trafficking and promotes their education and well-being. This shocking discrepancy between the imaginary and the all-too-real is acutely captured in Save Our Sisters’ latest campaign: Abused Goddesses. The ... Read More
  Thanks to milk, your testosterone fueled other half may never have to listen to you whine again. Praises be to everythingidoiswrong.org! Now men have somewhere to go when they need to verify their mistakes (hey guess what, you're always 100 percent wrong!), build an apology video (featuring every girl's favorite things--hearts, chocolate chip cookies and cats), and sensitize their vocabulary (get cracking boys, you're going to need to come up with more ... Read More
Last year, Mooncup ran a poster campaign in London, inviting women to submit nicknames for their ladybits. Now they have what I'm convinced is Jessica Rabbit singing 'em out for you. This seems like a pretty blatant "viral ad campaign" attempt. They might as well have choreographed a flash mob! Yawn. This ad campaign does make me realize what a taboo of a word "vagina" is, and what cutesy nicknames ladies get for their private parts. Seriously, if anybody calls ... Read More
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