Happy Friday: IKEA Cats

By Katie Oldaker in MyBlog

In possibly the most adorable attempt at viral marketing I've ever seen (sorry, Old Spice guy) IKEA released this behind-the-scenes video of an upcoming commercial to the internet yesterday. The premise is that, after the store had closed one night, they released 100 cats into the Wembley IKEA to just run around and be precious. The results are, of course, heart-warming.

 

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Tagged in: viral marketing, ikea, cats   

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