Pink is for girls, and blue is for boys. Girls want to be pretty; boys want to be smart. We’ve heard this nonsense before, yes? Well, it seems like companies are finally catching on: 1950s gender norms and prejudicial limitations should stay in the past. The present is about empowering children to dream and play however they wish! That’s why Goldie Blox is basically the best ever. A biting response to all the toys that teach us that brushing our hair is the only fun activity we can partake in, this company’s toys are designed for girls who want to be engineers. They teach skills that are sadly often limited to boys. Watch the brand’s adorable video below, and purchase some of their products from the BUST Holiday Gift Guide. BRAVA, girls!