67% collage

More than 67% of American women are a size 14 or over, and yet only 2% of media images feature plus-size women. Refinery29, in partnership with Lane Bryant and Aerie, is looking to change that with The 67% Project.

During the launch week of the initiative, 67% of bodies featured on the Refinery29 website, newsletter, and social media accounts will be plus-size. In doing so, Refinery29 hopes to normalize the reality that women's bodies are all different shapes and sizes.

67% project


But in an attempt to make this a long-term change on representation of women's bodies, and not another body-positivity ad campaign that only lasts a week, Refinery29 is pairing with Getty Images to make the collection of photos and illustrations available to other media outlets to license.

"Effecting real and lasting change on a grand scale will require collaboration with more websites, media outlets, and, of course, you," Refinery29 wrote on their website. "As an audience, your power is significant and undeniable, and we can’t go anywhere if you’re not along for the ride."


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You can join the campaign by sharing your images and stories using the hashtag #SeeThe67.

Photos via Refinery29

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