It’s about time that Hasbro began marketing their famous Easy-Bake Oven, which has been aimed towards preteen girls since its conception in the 1960s, in a more gender-neutral manner. Inspired by her little brother, one 13-year-old New Jersey girl has started a petition on Change.org to get the company to make the toy oven more boy-friendly.

McKenna Pope of Garfield, N.J. wants the company to drop its all-girl advertising in hopes that boys like her 4-year-old brother will be more comfortable asking for a stereotypically 'girly' toy this holiday season. The ovens are currently only available in pink and light purple versions, and feature not a single boy in any of their advertisements.

 

 

 

McKenna states on her petition page that “there are, as a matter of fact, a multitude of very talented and successful male culinary geniuses, i.e. Emeril, Gordon Ramsey, etc. Unfortunately, Hasbro has made going against the societal norm that girls are the ones in the kitchen even more difficult.”

 

 

Check out the petition and McKenna’s adorable video, and leave a comment below. 

 

All images via Hasbro

 

Tagged in: toys, sexism, pink, petition, hasbro, gender, easy bake oven   

The opinions expressed on the BUST blog are those of the authors themselves and do not necessarily reflect the position of BUST Magazine or its staff.


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