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Australian Surfer Stephanie Gilmore in Roxy Promo The surf clothing brand Roxy recently released a promotional video starring female surfer Stephanie Gilmore. Instead of the expected shots of wave-riding and mind-blowing athleticism, the ad features Gilmore rolling around in bed in a pair of navy undies, showering, and getting dressed. It even includes a shot that focuses only the athlete’s breasts.  Never one to shy away from a challenge, Cori Schumacher, a world champion surfer, took to change.org to collect signatures from the surfing community for a...
"The Hottest Styles Are Here"... Not   Abercrombie and Fitch is having a “meltdown,” reports Buzzfeed. Why? Because girls aren’t buying the whole “cool kids wear Abercrombie” thing anymore. Women’s clothing sales have dropped 30% in the last quarter, contributing greatly to an overall 10% decline in business.    Company CEO Mike Jeffries isn’t revealing much about the drop (don’t let 'em see you sweat, eh?). He explains that there is “continued softness in the female business,” but he won’t go into specifics with the public.    Jeffries hopes that the...
Sororities, often established to help women find a sense of community in male-dominated college campuses, have in some ways transformed into elite organizations that boast status and reputation. Girls work tirelessly to be desirable candidates, jump through hoops, and put up with hazing in hopes of being chosen as sister to a community of women who will help them advance both in their personal lives and their careers. But sometimes, even the "ideal" candidate cannot breach the ranks of these prestigious and exclusive organizations. The Crimson...
Heidi Holmberg by Ashlee Wells Jackson   We all know that pregnant women are beautiful. Many mothers-to-be sit for professional portrait photographs so that they can remember their glowing, fertile bodies as time goes by. These are images that they will one day show their children. My mother is not one of these mothers; we never took a traditional family photograph. Photographs of my mother that I’ve found over the years have all been post-pregnancy snapshots: her disheveled hair and sweaty face, my cocooned body in her...
It may seem absurd to call a bread accessory badass, but I stand by it when it comes to Better off Spread. This Brooklyn-based company promises to "blow your ants straight off their log," and they don't bluff. To start, their branding is the best. Their logo features a knife applying spread on toast that miraculously looks like an electric guitar, and their spreads have been named with prize-worthy metal-inspired puns. A sampling: Every Rosemary Has Its Thorn and The Ace of Spice. Yup. Even...