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Jeff Koons Turns H&M into an Art Museum

Lookin’ to feel like a true art connoisseur this upcoming July 17th?

Jeff Koons, whose true art I consider to be his branding strategies, is turning H&M’s Fifth Avenue flagship into a mini art museum. The installation will mainly serve in collaboration to his retrospective at the Whitney, which opened on June 27th.

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In regards to this, Koons said the following in a press release: "The partnership with H&M was really exciting for me. The chance to showcase one of my most popular works to a new generation of people was inspiring."

In addition to all of the art, H&M will be selling a special-edition balloon-dog bag as tribute in stores located in New York, L.A., and Dallas (as well as online).  

 

Photo via nymag.com.

Gwen Berumen is former BUST intern and is currently in limbo. You can find her on Twitter @gwehdolyn and listen to her on the podcast she co-hosts, Sad Girls Club

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